A ghost kitchen is a professional food preparation facility that operates exclusively for delivery or takeaway orders. Unlike traditional restaurants, ghost kitchens do not have a physical dining space for customers to dine in. Instead, they focus solely on preparing food for delivery through online platforms or third-party delivery services.
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Virtual restaurant brands have experienced a surge in popularity in recent years, largely driven by the growth of food delivery services and the shift towards online ordering, accelerated by the pandemic.
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The restaurant industry was greatly impacted by Covid-19, forcing businesses to adapt their menus and comply with new regulations in order to survive the wave of closures and meet the increasing demand for food delivery.
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The term "virtual brand" refers to a company or product that only exists online. There is no brick-and-mortar location, not even for pick-up. A virtual brand restaurant chain specializes in online ordering and delivery.
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