Questions? We’re here to help

1. What are virtual brands?

A virtual brand is a brand that exists only online, without any physical presence, and often uses delivery-only services such as Uber Eats or DoorDash to sell its products. By creating a virtual brand for an outdated neighborhood restaurant, the restaurant can tap into a new market and potentially attract more customers who are looking for food delivery options. This can help the restaurant to increase revenue and stay competitive in a changing market.

2. How do virtual brands operate?

Virtual brands operate primarily through online platforms and food delivery services. They are essentially restaurant concepts that exist solely in the digital realm, without a physical storefront.
Millennial Foods franchise their brands to restaurants based on their kitchen capacity, these brands are then listed on delivery aggregators like UberEats, Door Dash, Menulog etc. In a matter of 2 weeks, the onboarding is completed and the restaurant starts receiving orders from customers via the delivery platforms and the food is then delivered by such delivery aggregators drivers.

3. What is the process for onboarding with Millennial Foods?

After the agreement is finalized, our restaurant partners are granted the franchise rights for the chosen brands. The onboarding journey spans two weeks and encompasses a comprehensive set of resources provided by Millennial Foods. These resources encompass menus, recipes, supplier information, product videos, packaging guidelines, and more. Following this, franchisees proceed to place stock orders, configure the tablet provided by MF, and conduct test orders to ensure quality compliance before going live, all within the stipulated onboarding time frame.

4. What is the pricing structure for partnering with Millennial Foods?

Partnering with Millennial Foods for virtual brands involves a business model without upfront investments. It leverages the restaurant owner’s existing resources. Millennial Foods incurs a fraction of the onboarding expenses and ongoing royalties, calculated based on the online pricing. Franchisees enjoy fixed costs per product from the virtual brand’s menu, which remains consistent regardless of any fluctuations in ongoing marketing prices on delivery platforms.

5. Can restaurants generate profits through virtual brands?

Absolutely. Virtual brands offer a profitable avenue for restaurants. Since they require no upfront investment, restaurant owners can maximize their margins by utilizing their existing resources. Additionally, virtual brands allow restaurants to tap into new customer segments they may not have reached before, expanding their market presence through diverse offerings. This approach also helps reduce reliance on a single cuisine, providing restaurant operators with greater flexibility and potential for increased revenue streams.

6. Are the products provided pre-made for the franchise?

No, Millennial Foods virtual brand offerings are not pre-made. All food items are prepared fresh within the restaurant’s kitchen by their own staff. The raw materials required for the menu items are sourced according to the guidelines and suppliers provided by Millennial Foods. The products are then cooked and assembled on-site within the restaurant’s premises, ensuring the highest quality and freshness for customers.

7. What is the typical sales volume for virtual brands?

At Millennial Foods, we don’t set specific sales volume expectations, as the performance of virtual brands can vary based on multiple factors. These factors include the popularity of delivery aggregators in a given suburb, the level of competition, and the quality of offerings provided by our franchise partners. However, it’s worth noting that many of our franchisees achieve an average weekly revenue ranging from $3,000 to $5,000. Keep in mind that actual results may vary based on individual circumstances and market dynamics.

8. How do restaurants select the brands they can franchise?

Our collaboration begins with a comprehensive assessment of the restaurant’s current setup. Taking into account the available resources and the restaurant’s capacity, Millennial Foods collaborates with the restaurateur to recommend suitable brands for franchise operation. Our goal is to ensure that chosen brands align seamlessly with the restaurant’s capabilities, allowing for smooth operations and the potential for substantial profits.

9. How is marketing managed for these brands?

Millennial Foods engages in marketing collaborations with delivery aggregators, which often entails funding from either the delivery company or MF itself for national promotion and social media campaigns. Additionally, we frequently collaborate with franchisees to jointly market the brand within their specific regions.

10. What types of restaurants do Millennial Foods collaborate with?

We primarily partner with various customer-interacting hospitality venues, such as cafes, dine-in restaurants, take-away shops, hotels, and bars. Please note that we do not partner with commercial kitchens or food trucks.